AI for listing copy: don’t outsource truth
If the AI embellishes and you publish, that’s still your license-shaped problem.
AI is the first draft, not the inspection
Great for breaking blank-page syndrome. Terrible as a substitute for verifying facts, permissions, and what you’ve personally seen.
Tone should match the asset
Ultra-lux and investment stock shouldn’t read the same. The reader smells generic—especially in Dubai’s tiered market storytelling.
Bilingual reality
If you publish both languages, don’t treat translation as an afterthought. Mismatched promises between EN/AR is a special kind of reputational leak.
Keep prompts boring
Good prompts include constraints: bed count, view type, area realities, what you refuse to claim. Creativity without boundaries becomes liability.